Homewise works with an external data company, TwentyCi, to identify potential homemovers who may be able to benefit from a "Home for Life Plan".

From time to time, Homewise will run marketing campaigns whereby TwenytCi will identify a perceived homeowner through their database and send a communication on behalf of Homewise.

TwentyCi remain the Data Controller (Homewise does not have access to this database), and Homewise does not share the data of Homewise customers back to TwentyCi.

Please read on and click to expand the questions below to answer any questions or concerns you may have, if you have received a letter, postcard, or email for example.

TwentyCi data accuracy and errors

TwentyCi have over 4,500 data sources and process more 640bn pieces of data per year, with new data being collected daily.

There will, unfortunately, be times when the data collected through the public domain is inaccurate, and both Homewise and TwentyCi apologise for any upset or confusion this may cause.

Please be assured TwentyCi use industry-leading suppliers and strict data verification processes to mitigate any issues, however, it is always possible that the information they have received is incorrect.

For example:

• The property is not on the market nor being sold

  This may typically be due to an administrative error where a property is listed for sale online perhaps (i.e. added to Rightmove), but the listing says number 10, when in fact it's 10A or 11 actually being sold. The data is collected from the online listing tools and therefore, in this instance, no.10 would receive the communication in error.

• The addressee does not live at the postal address

  Utilising the 4500+ data sources available it is, unfortunately, always possible that a previous occupant or person who has listed the address as their residence at one time is mistaken for the current homeowner. Whilst TwentyCi does everything possible to cross-reference and match data for accuracy, it is not 100% reliable and therefore can result in confusion for the recipient.

• The addressee is not aged 60 or over

  TwentyCi use one of the industry’s leading suppliers for UK age and population data; whilst they’re happy that it is as accurate as it possibly can be, there will, unfortunately, be some cases where errors are made. Also, a percentage of the data used in the Homewise campaign is based on a modelled age. So, whilst it shouldn’t be wildly out, there will be some recipients that are not in the desired age bracket. 

• The addressee is deceased

  TwentyCi use an industry leading supplier to run a deceased data screening process and all records get passed through five different deceased databases.

  In order to ensure they get as many matches as possible, they search for matches at the first initial and surname level, not the full name. So, for example, they don’t search for John Smith, they search for J Smith to account for any spelling issues etc. in the first name. They would rather over-suppress (exclude more potential recipients) than not capture someone who should be removed.

  That being said, the screening process is only as good as the database itself, so if a person hasn’t been registered as deceased, or enough time hasn’t yet passed since their death for them to be showing on the database, it’s not possible for them to be suppressed and unfortunately a communication may be sent during that time.

  Receiving mail addressed to a loved one who has passed away can be a distressing experience and TwentyCi make every effort to avoid this occurring, however on rare occasions errors are made. If you have received mail in error, both Homewise and TwentyCi sincerely apologise for any upset this may have caused.

• The addressee is already a Homewise customer

  Homewise’s data protection processes are very strict and customer information is not shared to third party advertising partners, therefore TwentyCI would not know if a homeowner has already spoken to Homewise.

  As the communications are issued from TwentyCi based on their database (not Homewise's customer data), Homewise has no control over who does or does not receive the marketing messages.