Protecting you

As a family-run business, our values, ethos, and “Code of Practice” have been drawn from how we would like to see our own families treated.

We hold ourselves to ethical standards and, it's simple, if it's not good enough for our loved ones then it's not good enough for you.

We go to great lengths to ensure that your interests are protected throughout every stage of your journey with us.

Everyone must receive independent legal advice and the Home for Life Plan legal paperwork requires your independently chosen solicitor to explain the plan to you.

They must sign a certificate to confirm that they have done this, certifying that you are happy with the plan and that you understand its implications, and we will not legally exchange contracts with you without this signed certificate.


Homewise & regulation

A common misconception is that Homewise lends or provides financial support, but this is not true. We provide property products and services.

We do not offer any form of financial service or lending (like a loan, mortgage, or equity release), this is why our service does not fall under the remit of the Financial Conduct Authority (FCA).

The FCA is the UK regulator for companies providing financial products. As Homewise enables property transactions to take place that are free from mortgages, interest, or lending, our service is not considered to be a financial product. Put simply, we do not lend money. We buy your chosen property, and you buy a Home for Life Plan to live there.


Caring for you

You can trust that we are experts in property and the Home for Life Plan, and our Code of Practice is set up to ensure an honest and clear service is provided, our customers at the heart of all that we do.

At all stages of the moving journey, every person we speak with is treated with care and respect. It’s our responsibility to ensure you’re protected and supported when considering a Home for Life Plan.

Read our promise to you in our Customer Charter, found in our Code of Practice, for further details.


Every customer is important to us, and our goal is simply to help you find a new home, in your perfect location, where you can enjoy the relaxed and stress-free retirement you have dreamed of.

We know that moving is a big decision, and it's one that needs the full support of family and friends. We’ll always recommend inviting loved ones to join any discussions throughout the process, so you can be sure the Home for Life Plan is right, not just for you, but for your family too.

Looking ahead, once you’ve settled into your new home, it’s time to relax. Our team remains available to answer your questions, so you can feel safe in the knowledge that Homewise is still there with you.


Got a question?

Ask us anything, we'll be happy to explain more about our service and discuss how you could benefit from the Home for Life Plan.

Customer Reviews

We pride ourselves on the first-class service we provide but don't just take our word for it.
Take a moment to read what genuine customers have to say about their experience.


independent customer rating