Reasons to Choose Homewise | Homewise

Why choose Homewise? It seems like a simple enough question, but even after over 40 years in business we are still discovering new reasons why house buyers aged 60 and over value our service so much.


Listening to our customers has been key to our success since we started out in 1971. Back then there was no internet or social media of course, so we spent a lot of time talking personally with our clients to find out how we could serve them best.


These days technology allows us many more ways to continue that conversation, and the more feedback we get, the more our customers benefit. Moving to a new home is a different experience for everyone, so perhaps it’s not surprising that the reasons people give for choosing Homewise are so varied. We’ve narrowed them down to the 10 most common reasons.


1. Homewise offers me a real alternative

Our Home for Life Plan is unique in the market, offering people aged over 60 a genuine opportunity to move to a new home they might not otherwise be able to afford. By effectively reducing the purchase cost of a new house by up to 59%*, we unlock potentially life-changing opportunities. Not only that, but our customers avoid the usual ‘snakes & ladders’ experience of navigating the property market. We manage the entire process, from helping you find your new home right through to completion. It’s no wonder why our customers often tell us “I wish I’d known about Homewise earlier!”


2. Homewise provides a secure home for my lifetime

The Homewise Home for Life Plan is designed to give you total peace of mind throughout your retirement years. For your protection you’re granted a lifetime lease on your property. And because the securing of a lifetime lease is neither a mortgage or a loan there is no monthly interest to pay – so you can live rent and mortgage free for your lifetime! You also have the option to safeguard a percentage of the property’s future market value, allowing you to secure an inheritance for your loved ones and take advantage of rising house prices.


3. Homewise is a trusted family business

Trust is the most valuable asset we offer our customers, and one that only a family-run business with a decades-long heritage can provide. Homewise was founded on the core values of trust, integrity and reliability; values which have been passed down the generations from father to son as our company has gone from strength to strength. Our reputation depends on protecting those values, which is why today we still treat every new customer as if they were our very first. To see what we mean, click here to view some of our customer stories.


4. Homewise puts me in control

Moving to a new property can be an intimidating prospect, but it doesn’t have to be the stressful experience most people imagine. Designed as a simple alternative to conventional mortgage lending or renting, our Home for Life Plan puts choice and control firmly back in the hands of you. The big savings on properties made possible by Homewise helps our customers free up personal finances and escape the debt cycle, adding to quality of life in retirement. This is the feeling of freedom and choice that only Homewise customers enjoy.


5. Homewise values openness and transparency

At Homewise we provide total transparency in the way we operate, and strive to keep our service as clear and straightforward as possible – a refreshing change in a market where terms are often shrouded in jargon. Our expert team is always on hand to answer any questions you might have at any stage, and the same goes for the trusted estate agents, home builders and other partners we work with. 


6. Homewise really listens to me  

Time and time again, our customers tell us how grateful they are to have someone who actually listens and responds. Every customer has different needs and we pride ourselves on our ability to listen carefully to ensure we meet their individual demands and expectations. We also value input; our customers are continually giving us feedback, and listening has allowed us to continually improve and enhance the service we offer. Why not contact us today and join in the conversation?


7. With Homewise I feel part of a community

To many of our customers, Homewise is much more than just a company – it’s a community. We’ve invited those who use our service to talk to one another and meet at events we host specifically for the purpose. Through our website and online services we’re planning to create a place where our customers can share experiences, swap stories and exchange opinions. In this way we aim to make the Homewise experience even more rewarding, so you can continue to benefit from our service long after you move into your new home. We’re a family business, and ultimately we see our customers as an extension of that family.


8. Homewise offers me a truly bespoke service

One of the reasons our customers feel so well looked after is that every Home for Life Plan we create is tailor-made. When we calculate the savings percentage we offer we base the sum on a range of factors including age, gender, property criteria, and how much of the value of the property you’d like to pass on to your loves ones as an inheritance. We also understand that everyone’s circumstances are different, and do our best to help with any particular challenges or obstacles you face in relation to your move.


9. Homewise guarantees protection for me and my money

When you purchase a house through Homewise you enjoy total peace of mind. Our Home for Life Plan is registered by the UK government Land Registry office, protecting your right to live peacefully in your home for your lifetime. You can also safeguard up to 50% of the property’s future value, protected by a Declaration of Trust. Should you pass away or move into permanent care, this sum would always return to you or your estate. This arrangement is ideal for customers who wish to guarantee an inheritance for their loved ones.


10. Homewise helps me care for the things that matter

Moving house is about much more than just a change of scene – it’s a change of lifestyle. The space, comfort and security of a new home can contribute to increased happiness, health and wellbeing for you and your family throughout your retirement years. Finding the right property and freeing up finances allows our customers to spend more quality time with family and friends, live a more active life, or just relax in the house of their dreams.

So the old adage ‘home is where the heart is’ is absolutely true. We never forget that, and that’s one of the biggest reasons why our customers choose Homewise.


If you'd like to know more about the Home for Life Plan, and how we could help you save thousands on the price of your next home, get in touch for a quick chat and discuss your free, no obligation quote today.

Alternatively, why not try our quick and easy online Budget Booster? In just a few minutes, you could have an estimate on how much you could save on your home for life.


*Savings range from 8.5% to 59% and depend on the customer’s age, personal circumstances and property criteria. Only available to those over sixty years old.