New year new home: Securing the perfect property for 2021

Home sign winter interior

December provides the perfect opportunity to reflect and consider what we want for our future. From personal resolutions to lifestyle and even location changes – this festive season promises to bring renewed hope and excitement for the new year ahead.

In what has been one of the most globally turbulent years, our homes, now more so than ever, are our sanctuaries. But more time spent at home, may have stirred up the need for increased indoor or outdoor space, a lower-maintenance home, a new location closer to loved ones or amenities perhaps. Whatever your moving goal, now is the time to go for it and look forward to living in the home that is right for you.

With the Stamp Duty holiday still in effect, this is the ideal time to sell and find the perfect home for your future happiness. And there is no time to waste. Take this opportunity to beat the January rush, get ahead of the competition and secure the perfect property for 2021!



Buying and selling in the current market

There’s a common misconception that the Christmas period slows down the property market with people not looking to buy, but it’s famously one of the busiest times of the year for property searches!

Last year saw Rightmove hit 150 million visitors in the days after Christmas. This highlights just how much people are raring and ready to go! Now is the perfect time for you to be getting ahead of the competition and the millions of other searchers out there. 

2020 has seen property search goals evolve, with many searching for outdoor space and additional office rooms, and location preferences have changed too. Thinking of relocating to a new area? You’re not alone. There has been an increased interest in rural homes, with popular areas including Suffolk and our very own Worthing, on the West Sussex coast.

It’s important to identify what you need and want from your next home, and location, to be sure you truly know it’s the right property and place for you. Avoid 2 common mistakes and you could be making an offer on your dream home right away!

Quick tip: When searching for your next home online, filter your search results to find the perfect property sooner! Read our short guide to help, plus download a free checklist too!


virtual viewings


Good news for buyers

Activity surged on Rightmove and Zoopla when the government announced the Stamp Duty holiday and the momentum remains, even as we go into the festive period. 

As we head towards Christmas, the Managing Director of London-based Chestertons, Guy Gittins, explains how he has seen confidence regain in the market, especially after the announcement of a vaccine. Supply is meeting demand, with an increasing number of buyers being met by an equal amount of properties on the market.


“The second lockdown seemed to have very little negative impact on activity levels and even in the traditionally quieter month of November...Part of this is driven by the incentive of the stamp duty saving, but we believe the main driver is that people just want to move as quickly as possible.” Guy Gittins


2020 has seen innovation and adaptability at the forefront of estate agency practice; with technology advances supporting both vendors and buyers as more agents offer virtual viewings and pre-recorded video tours of properties. Making it not only safe, but also providing quick and simple solutions for buyers and sellers this Christmas.

So why wait? The market is strong, and a positive outlook is being hailed by the property experts. Plus, if you’re able to complete by 31st March, you can still benefit from the Stamp Duty holiday saving! What would you spend the extra cash on?

Savills reported that 90% of all homes in England and Northern Ireland are purchased below £500,000. Therefore, 9 in 10 people who secure a property during this time will benefit from the tax holiday.

With huge savings available and new opportunities possibly now more affordable, it is no surprise this incentive has seen a surge of interest from home movers. Could you benefit too? Why not find out how much you could save with the HMRC Calculator?

You could save thousands on your next move but there is a deadline, with all purchases needing to complete by 31st March 2021. So, time is of the essence! 


Need help with your property search? Is the perfect property seemingly out of financial reach? Homewise could help.

If you’re aged 60 or over, the Home for Life Plan could provide the perfect solution for you to secure your dream home for less than the market value by boosting your budget. Meaning you could live in the perfect property and save money too! Plus, with our free Move Simply service, you’ll have our expert team to support you every step of your moving journey.

Get in touch to discover how we could help you achieve your moving goals.


rightmove christmas front door


Achieve a swift sale this winter

The uplift in activity and the desire to move quickly has seen the average time to sell a property is currently standing at 50 days quicker than ever before, with the highest number of sales agreed in one month recently reported. This is up 70% from September 2019!

On top of this, Rightmove shared that their traffic is up almost 50% since September 2019, the biggest annual jump since 2006! This really highlights just how much the market is moving, and how keen people are to buy and sell.

So, if you want to sell quickly to capitalise on the increased demand (and benefit from the Stamp Duty saving yourself), now is the time to prepare your property for buyers and beat the competition to secure an offer as soon as possible!

Estate Agents have seen traffic to their websites increase by 30% compared to last year, with people keen to get in on and make the most of the market buoyancy before the end of the year.


“The housing market has been much more resilient than many predicted at the outset of the pandemic, and indeed many households remain confident about further price growth next year.” Russell Galley - Managing Director, Halifax


To avoid disappointment, ensure the property you are selling is standing out from the crowd; avoid 3 common mistakes and you could achieve a swifter sale this winter!


happy couple in new home


Is your property struggling to sell?

Has your property been on the market for a while? If you’re keen to move on, did you know you could sell your property instantly, through our "Sell Simply" service?

With a guaranteed cash offer and no Estate Agent fees, our part-exchange solution offers many benefits and could enable you to move home quicker. Plus, we can also step in to rescue breaks in your chain, helping you to continue with your dream move. Discover how you may benefit from our Sell Simply service, call our team for details.

Rest easy in the knowledge that with a secure offer on your property, you can head into 2021 with the notion that you’ll soon be settling into the property you’ve always wanted for your later years.



New home, health and happiness in 2021 

Whether you’ve found your next home or are just beginning your search, why not say goodbye to 2020 and welcome in the New Year knowing you've secured the perfect property for your future happiness!

While this may feel like a strange time to be pursuing your dream move, it is a great opportunity to take advantage of the current positive market conditions and to start the new year excited about what 2021 will bring.

Here at Homewise, for over 45 years our mission has been to help people find happiness and security later in life. We’ve helped hundreds of people over this time, could we help you too?

Your moving budget could be boosted through a Home for Life Plan, and now it couldn’t be simpler to get an online estimate! See a quick property price you could look up to, and your saving estimate, by trying our online calculator now.


Calculate my budget now


Please note: The Homewise office will be closed from 24th December 2020 until 4th January 2021, however you can still search for the perfect property, use our online calculator and request a call for when we return by contacting us via our website at any time.



Would you like to know more about Homewise? Learn about our foundations and family values, and the customers we’ve helped, through our videos and customer reviews.


By Jessie

On 14th of December 2020

In Property and Moving Home