When you’re searching for a property on portals such as Rightmove and Zoopla there are a lot of listings to go through. With over 19,000 estate agents advertising online and almost one million properties listed it can get a little overwhelming.
While carrying out your property search, it’s possible you may have seen some properties listed twice, once under the Homewise banner, and this can be frustrating and a little confusing when you’re searching for your next home.
Why am I seeing properties listed twice on Rightmove and Zoopla?
Homewise works with many trusted estate agencies around England and Wales and as part of this collaboration, properties that sign up and meet posting criteria are listed twice on these portals for a limited period. The first listing is with the estate agent at the full market value, the second listing displays the property with the Home for Life Plan guide price.
Market Plus – what is it?
Market Plus is the brand name given by us to the second listing service we provide to our estate agent partners. These free second listings are offered to vendors selling their properties through the estate agents we partner with across England and Wales. When you see an advert on Rightmove and Zoopla the price displayed shows you what a typical saving of 33% would be on the property if you are over 60 and were to use the Home for Life Plan.
Market Plus – what it’s not
If you see a property you’re interested in listed under Market Plus and you’re under 60, the fact that you’ve seen it advertised under Homewise does not mean it’s unavailable to you. You can still purchase the property for the full market price through the estate agent it’s listed with. This information can be found in the Market Plus listing and you can contact them to arrange viewings and to find out more information.
If your property is advertised with Market Plus and an Over 60s customer chooses it, we would pay the full agreed selling price to purchase the property from you, just like any other buyer. Our customer would pay the lesser amount to buy a Home for Life Plan from Homewise to live there for their lifetime.
How does Market Plus work?
If a property is being advertised with one of our trusted partners it will be listed with them as normal on the portals where they promote (such as Zoopla, Rightmove, On the Market). If the property meets the right property criteria, then an additional advert will be posted on Zoopla and Rightmove displaying a Homewise ‘Home for Life Plan’ guide price. This second listing is a Market Plus listing under Homewise branding. However, it does not mean that the property is no longer available on the open market.
What are the benefits of Market Plus for vendors?
There are many benefits to having a second listing on property platforms such as Zoopla and Rightmove. A second listing can draw attention to your property. With more properties being added to portals every day, having an additional listing could mean that more people lay eyes on your property when going through their search results. This second listing will also market the property to an important, and growing, sector of the market, the over 60s. This may generate additional interested parties in your property, including Homewise customers.
It's important to note that a Market Plus listing is optional and is an offering unique to our partner estate agents completely free of charge to their vendors.
If you have a second listing, or you want to find out more about them, please reach out to your estate agent.
Who are Homewise?
Homewise is a family-run business, started by Reg Neal in 1971. Now, over 50 years after the company was first established, we have helped thousands of people aged over 60 to find and secure the perfect home for their lifetime.
Homewise and their relationship with trusted estate agents
People aged 60 and over have limited options and a lack of choice when it comes affordable property solutions. We work with several estate agents across England and Wales to provide our customers with a first-class service. This relationship includes posting a complimentary second listing of properties that meet specific criteria across Rightmove and Zoopla.
What is the Home for Life Plan?
The Home for Life Plan provides people aged 60 and over with a simple way to secure their next home anywhere in England or Wales, for thousands less than the market value through the purchase of a Lifetime Lease. You can save anywhere between 8.5% and 59% depending on a number of things including age, personal circumstances and property criteria.
With the Home for Life Plan, you are free from financial burdens such as monthly mortgage or rental payments. It is an alternative option that can enable you to clear outstanding debts, such as an interest-only mortgage, and live in a property of your choosing, rent and mortgage free.
Whatever your reasons for wanting to move, perhaps relocating back to the UK after living abroad, downsizing to a more manageable property, clearing outstanding debts or moving nearer to loved ones, the Home for Life Plan could help.
We know that leaving an inheritance is important for many and this is something we take into consideration when building your unique Home for Life Plan. Whether you wish to leave an inheritance for your estate, gift an early inheritance, or both, this is something that can be built into your plan from the very beginning.
Every Home for Life Plan is tailored to meet your individual needs and could be the ideal solution to enable you achieve your property goals.
If you’re exploring your options, find out how the Home for Life Plan could work for you with our quick online calculator. Plus, you can see how the estimate changes depending on the inheritance you wish to leave with the slider on the results page.