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Economic Lifestyle becomes Homewise as it gears up for future growth
Economic Lifestyle, one of the UK's leading retirement and property specialists, is to change its name to Homewise as it continues expansion plans. The name is intended to better reflect the company's focus on offering property based financial solutions to retired people.
The name change and rebrand is the latest stage in the development of the retirement finance and property group which was established more than 30 years ago by the Neal family.
Mark Neal, managing director of Homewise says: "Over the past two years we've grown significantly and we wanted a new identity to take the business forward. We retain the founding values of the business which are to deliver innovative property solutions to pensioners. Indeed there remains a growing divide among retired people with many struggling to fund day-to-day living whilst the more affluent are benefiting from rising house prices.
"The change of name better reflects the business we are today. Our specialist services enable retired homeowners to potentially release equity from the sale of their property, either to supplement incomes, or as way to mitigate inheritance tax and provide an early gift to family members.
"People aged 65 and over make up around 20% of the country's population and hold assets that account for around 32% of our personal wealth. We've calculated that the average pensioner has around 49.8% of their wealth tied up in property, excluding their pensions, and this figure is likely to increase."
Homewise offers a range of financial and property related services targeted to people over the age of 65 to enable them to use existing assets in order to enjoy a more comfortable, enjoyable and secure retirement.
The name change takes effect from April 16th, at which point the new website address will be www.homewise.co.uk. To find out more about Homewise's range of services, please contact: 0800 043 4477 or log on to www.homewise.co.uk.
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