Code of Practice
We’re a family-run business at heart, and our values and ethos come from how we would like to see our own families treated. It’s quite simple. If it’s not good enough for our mums, dads, brothers and sisters, then it’s not good enough for our customers or for our employees.
- We will empower our customers with opportunity
- We will provide a valuable service
- We will shape and change the face of retirement
We will always give you clear, sensible and honest information, without judgement or assumptions.
We cherish and nurture creativity, and will always try to find the best solution to any problem.
We really care. Really, we do. We care about our colleagues, our customers and our company.
We give people hope, empowering our customers and our employees with opportunity.
We are committed to running our business in a transparent, sustainable and responsible way. We take ownership of our actions, understand their implications and always seek to add value to our business, our customers and our community. These responsible behaviours underpin our growth as a company.
We’re working to create a lasting positive impact, not only for our customers, but for our local community. Through our day to day work, we have gained a heightened awareness of the social, economic and personal issues that affect our over 60s population. Through our families and friends, we understand our local community. And through our actions and words, we make a difference, dedicating our time, money and skills to charitable causes and simple acts of kindness.
Equality and Discrimination
We are an equal opportunities employer, and are determined to ensure that no employee or applicant receives less favourable treatment on the grounds of race, gender, age, disability, religion, belief, sexual orientation or marital status. We treat our customers with equal dignity and respect, and do not judge or discriminate on any grounds. We value diversity and equality.
All of our communications are clear, truthful and transparent. We will never try to give you advice, but will always aim to provide honest, straightforward and understandable information on our products and services.
Privacy and Protection
We align ourselves with the values and practices of regulated products in order to protect our customers and our employees, and provide a reliable, trustworthy service. We are committed to maintaining the highest levels of integrity in all of our dealings with potential, current and past clients, both in terms of normal commercial confidentiality and in the protection of all personal information received in the course of our work.
All of our activities, communications and actions are conducted with the utmost professionalism and integrity. We take great care to be completely objective and are influenced first and foremost by the best and proper interests of our customers.
We are recognised as Investors in People, and believe that investing in our employees’ training and futures is the only way to guarantee quality across our business. We encourage feedback from customers at all stages of the purchase, and constantly review our training and best practice to ensure consistency and quality.
With 61% of people aged over 50 enjoying life more than when they were younger, it's time to look forward more ow.ly/H3tW309aDqL
The gym definitely isn't for everyone, so we've been discovering some unusual ways to keep fit in your sixties.… twitter.com/i/web/status/8…
Eighty-four, a quintuple bypass survivor and a record breaker. This guy is amazing. ow.ly/nH80309aF7Z
Download our brochure
Our brochure is packed with useful information, case studies and customer testimonials to help give you a clear understanding of how the Home for Life Plan works, and how it could work for you. Pop your name, your email address and your phone number below, and we'll get in touch to check everything makes sense.